BMW Motorrad dealerships have achieved first place in 2017‘s Mystery Shopping rankings compiled by Pied Piper. The Prospect Satisfaction Index published by the auto industry research firm awarded the top spot to BMW Motorrad dealerships for their impeccable treatment of visitors to their showrooms.
In the last five years of the Pied Piper survey, BMW Motorrad dealers have risen through the ranks having started with a performance that fell below the industry average. It shows how the brand has taken the survey’s feedback into account and has made changes to its sales process and manner required to achieve a top score!
Five years later, BMW Motorrad dealers have improved significantly. When helping a visitor to a dealership, 50% of sales personnel are more likely to suggest test drives, 60% more likely to encourage the customer to crunch some numbers and 30% more likely to ask for follow-up contact details if interest is shown.
The survey shows that it’s important for sales staff at dealerships to maximize their time with interested visitors. The report says that people usually check out cars and make comparisons online before even visiting a dealership and when they do, they visit no more than two times before making a purchase. That means the window of opportunity for sales staff is narrower than before, meaning they have to work smart to make more deals.
We’re very proud to have been acknowledged by Pied Piper as having great, consumer-focused practices when it comes to selling motorcycles! We have a wide range of outstanding BMW motorcycles for sale in Southern California in Riverside, Burbank, San Diego, Ventura, Escondido, Winnetka, Alhambra, Orange, Murrieta, Santa Clarita and Long Beach. Give our BMW motorcycle dealership a call to set up a time to try some incredible bikes. If you’re looking for a new or used BMW motorcycle, visit us today!
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